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Emphasis Media has done an incredible job supporting our team. They’ve provided tailored consulting services, getting to know our priorities and preferred approach, while also offering targeted feedback elevating our communications strategy. We truly appreciate their services, it’s been a real joy working with them!
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Shruti Kothari
Sarah and Jessica are not just marketing experts - they genuinely care and are incredibly patient with the way we work in our ever-changing dynamic culture. They keep me grounded and sane - I can't imagine navigating the complexities of an effective, data-driven outbound digital marketing program that provides real insights to guide our decisions without their leadership and support.
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Sheri Buergey
Emphasis stepped up to provide our team with professional, well-managed design services as an extension of our internal team—allowing our division to move faster and take bigger swings. Their working process is highly iterative and collaborative, and I'd recommend to other go-to market leaders.
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Jack McDermott
Emphasis Media manages our website and all of our marketing and communication materials and always delivers quality content on time. Their healthcare knowledge is beneficial, making it easy to quickly develop materials, PR, blogs, etc. Our brand recognition has increased substantially in the time we have worked with them.
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Ali Modaressi
Emphasis Media seamlessly stepped in as an interim marketing team, driving payer and provider engagement initiatives. They played a critical role in the development of our messaging architecture and content strategy. Their full-funnel marketing strategy and lead generation support proved invaluable to our organization, delivering outstanding results and elevating our marketing efforts to new heights.
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Sarita Choy
Emphasis Media enhanced our digital media strategy, promptly providing tangible results. The team is smart, creative, and easy to work with. They add great value and have become an extension of our in-house team. Meyer Sound recommends Emphasis Media to any business seeking to strengthen their digital media strategy in a measurable way.
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Meyer Sound team
Emphasis Media has been a valuable thought partner in our work to improve healthcare and social service delivery in California. The team brings creative ideas, delivers high-quality products, and is mindful of deadlines and timelines. We highly recommend their professional, thoughtful and insightful team to those looking for support with communications, social media, and promotion.
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BluePath Health team
We relied on Emphasis Media for branding and design requests with tight deadlines. We were blown away by the work that was delivered every time. Their team is incredibly easy to work with and will continue to be a trusted parter of ours.
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Emily Moore
We needed a holistic marketing strategy and Emphasis Media more than delivered. We saw an immediate improvement in our campaign performance, traffic and conversion! They create on-brand assets that capture our mission and values, and resonate with customers. We highly recommend Emphasis Media for their high quality service and ability to drive results.
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Liyin Kok
The Emphasis Media team is the best agency partner I’ve ever worked with! They have become an extension of our internal team and are committed to great work, providing strategic guidance and all-hands on deck support for our team. I’m consistently impressed with the channel expertise, rationale and media execution from the Emphasis Media team.
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Megan Schertz
Emphasis was founded in 2021 by Jessica Betancourt and Sarah Sanguinetti, and remains proudly founder-led.
Drawing from our collective experience in marketing–across agencies, brands, and consultancies– we work with healthcare and purpose-driven organizations to offer boutique, personalized service with the kind of scalability and impact you’d expect from a large agency.
We work flexibly and efficiently, able to adapt to this fast-paced world, bringing order to the marketing process
We utilize data and listen to our gut in equal measure, every step of the way, because marketing is both art and science
We build plans that foster and prioritize sustainable growth, thinking long-term and big-picture for your brand’s bright future
We value relationships, seeking to deeply understand the challenges you face and the goals you’re striving for. Your success–whatever that looks like–is our north star
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Jessica is equal parts creative and analytical - that’s what sets her apart as a marketing leader. These combined strengths have helped her succeed at global creative and media agency AKQA, in-house at SAP Concur, and running her own businesses. Jessica has helped drive impactful results for brands of all sizes and across several verticals with her big-picture thinking that is rooted in both tactical and strategic marketing background. No matter the project, she takes a balanced approach: galvanizing data whenever possible, while leaving room for creativity and intuition. She lives in San Francisco with her husband, and in her free time you’ll find her exploring the city with her dogs or taking dance classes.
Sarah is a strategic and collaborative marketing leader with over 12 years of experience working with brands and consultancies, particularly in the healthcare sector. She excels at building strong relationships and guiding clients through their brand journeys. Whether supporting growth for some of the nation’s largest healthcare organizations or helping a startup build its program from the ground up, Sarah's big-picture thinking focuses on measurable omni-channel marketing, growth strategies, and PR. Passionate about a better healthcare future, Sarah enjoys spending time with her kids and husband in Charlotte or on North Carolina’s beaches.
Rylee is a skilled graphic designer based in Charleston, South Carolina, bringing over a decade of experience in crafting impactful marketing materials across various industries. Her portfolio showcases a range of expertly designed assets, from compelling presentations and engaging event materials to dynamic social media content and polished website designs.
Rylee loves immersing herself in captivating books, enjoying the cozy ambiance of pumpkin-scented candles year-round, and maintaining a perpetual “fall” vibe in her daily life.
Jamie is a seasoned copywriter and technical writer, specializing in the biotech, health and wellness, and fitness spaces. She loves writing with a purpose and has even written for the Department of Justice.
A Rutgers University Honors graduate, Jamie grew up in a quaint beach town on the Jersey shore and has since made her way to the Big Apple. Holding a dual Bachelor’s degree in Comparative Literature and Anthropology, Jamie is passionate about both the written word and the sciences.
When she isn’t writing, Jamie is an avid reader and loves to exercise and stay active through group fitness classes, long walks in nature, and impromptu dance parties. Born in 1996, she considers herself a true “Zillennial”, loyal to tradition but always curious and open when it comes to change.
Nihad is a seasoned performance marketing expert with over a decade of experience specializing in Paid Search. He has led acquisition strategy across industries including healthcare, e-commerce, SaaS, and financial services, with a strong focus on lead generation and ROI-driven growth.
With deep expertise in Google Ads, campaign optimization, and cross-channel strategy, Nihad helps brands scale efficiently through data-informed decisions and performance-first thinking. His experience spans in-house, agency, and consulting roles, where he has partnered with both startups and established companies to lower CAC, improve conversion rates, and drive high-quality leads at scale.
Adriana is a talented graphic and motion designer living in Montreal, Canada. She has over a decade of experience designing effective marketing materials for organizations in diverse industries. From professionally designed ads, presentations, and one-pagers to engaging social videos, Adriana's portfolio reflects her dedication to excellence. Beyond her design expertise, she excels as a communicator and collaborator, approaching every project with a team-oriented mindset to bring ideas to life. She has established a solid foundation for effectively communicating messages through visually appealing content. Adriana enjoys spending summers hanging out by the pool with family and friends, and winters making snow angels with her kids or exploring tropical destinations.
Abigail is a seasoned CRM and email marketing expert with a diverse background spanning industries such as fashion and beauty, energy efficiency, sports and fitness, and B2B with many international companies, from North America to Europe. She has spent her career optimizing customer journeys, increasing customer retention and driving revenue through email marketing. After 10 years living abroad in Europe, Abigail now lives on the east coast of Canada in Halifax, Nova Scotia. She still loves traveling and spending time with friends and family.
With over 25 years of design and development experience in both small and large agencies, Jeff has successfully managed the intricate visual and creative demands of numerous Fortune 500 companies and startup entrepreneurs alike. His skills include advanced proficiency in WordPress, JavaScript and PHP programming, custom theme and plugin development, and strategic SEO analysis.
Tara is a strategic marketing leader with deep expertise in performance marketing, particularly paid social. She has partnered with high-growth startups, entertainment and DTC brands to plan, execute, and scale digital campaigns that drive strong ROI. Tara owns client relationships end-to-end, from insights and strategy to execution and optimization.
Earlier in her career, Tara contributed to innovative, award-winning digital work at GLOW, including standout campaigns for Spotify, Hulu and VH1. Outside of work, she spends her time with her young family and Facetiming friends back in Australia.
Kaitlin has more than 15 years of experience building and executing award-winning strategic communications programs for brands across the nation. She has held both agency and in-house leadership roles for organizations such as Lyra Health, Elation Health, Blue Shield of California, Health Alliance Plan, the American Medical Association, BluePath Health, Osmind, The SCAN Foundation, Leader Dogs for the Blind and Microsoft. She is a skilled executive communications leader, strategist, project manager, and crisis communications and messaging expert with experience across enterprise software, healthcare, professional services, and not-for-profit sectors. In her spare time, she is a Court Appointed Special Advocate (CASA) for kids and teens in Michigan's child welfare system.
Joshua Slodki is a senior digital marketing and analytics expert with over 20 years of experience in the digital marketing industry. Josh has led digital marketing strategy and measurement in key verticals of ecommerce, energy, SaaS, and more. Their professional experience includes digital marketing strategy, web analytics strategy & implementation, marketing analytics automation, holistic search optimization strategy (paid search + SEO), conversion rate optimization (CRO), and marketing database analytics. In short, Josh helps our clients understand the business value across digital channels and how to optimize their performance and ROI. In his past in-house, agency, and consultant experiences, Josh has solved digital marketing challenges for TurboTax, Petco, Expedia, CPO Commerce, and more.
Reach out for more information about our capabilities, case studies, pricing and agency partnerships
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