A marketing and communications agency that works as an extension of your team to establish your brand and drive growth

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Emphasis Media has done an incredible job supporting our team. They’ve provided tailored consulting services, getting to know our priorities and preferred approach, while also offering targeted feedback elevating our communications strategy. We truly appreciate their services, it’s been a real joy working with them!

Shruti Kothari

Emphasis stepped up to provide our team with professional, well-managed design services as an extension of our internal team—allowing our division to move faster and take bigger swings. Their working process is highly iterative and collaborative, and I'd recommend to other go-to market leaders.

Jack McDermott

Emphasis Media manages our website and all of our marketing and communication materials and always delivers quality content on time. Their healthcare knowledge is beneficial, making it easy to quickly develop materials, PR, blogs, etc. Our brand recognition has increased substantially in the time we have worked with them.

Ali Modaressi

Emphasis Media seamlessly stepped in as an interim marketing team, driving payer and provider engagement initiatives. They played a critical role in the development of our messaging architecture and content strategy. Their full-funnel marketing strategy and lead generation support proved invaluable to our organization, delivering outstanding results and elevating our marketing efforts to new heights.

Sarita Choy

Emphasis Media enhanced our digital media strategy, promptly providing tangible results. The team is smart, creative, and easy to work with. They add great value and have become an extension of our in-house team. Meyer Sound recommends Emphasis Media to any business seeking to strengthen their digital media strategy in a measurable way.

Meyer Sound team

Emphasis Media has been a valuable thought partner in our work to improve healthcare and social service delivery in California. The team brings creative ideas, delivers high-quality products, and is mindful of deadlines and timelines. We highly recommend their professional, thoughtful and insightful team to those looking for support with communications, social media, and promotion.

BluePath Health team

We relied on Emphasis Media for branding and design requests with tight deadlines. We were blown away by the work that was delivered every time. Their team is incredibly easy to work with and will continue to be a trusted parter of ours.

Emily Moore

We needed a holistic marketing strategy and Emphasis Media more than delivered. We saw an immediate improvement in our campaign performance, traffic and conversion! They create on-brand assets that capture our mission and values, and resonate with customers. We highly recommend Emphasis Media for their high quality service and ability to drive results.

Liyin Kok

The Emphasis Media team is the best agency partner I’ve ever worked with! They have become an extension of our internal team and are committed to great work, providing strategic guidance and all-hands on deck support for our team. I’m consistently impressed with the channel expertise, rationale and media execution from the Emphasis Media team.

Megan Schertz

About

Through our collective experience in marketing–through agencies, brands, and consultancies–we’ve learned many valuable lessons. Lessons like: data is crucial to success. So is captivating, high-quality content. And so are genuine, meaningful relationships. Clear strategy is essential for effective execution. Intention is far more impactful than abundance. 

With this foundation,

Emphasis was born.

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Approach

We craft custom, purposefully-lean teams that are perfectly tailored to your needs.

We work flexibly and efficiently, able to adapt to this fast-paced world, bringing order to the marketing process

We utilize data and listen to our gut in equal measure, every step of the way, because marketing is both art and science

We build plans that foster and prioritize sustainable growth, thinking long-term and big-picture for your brand’s bright future

We value relationships, seeking to deeply understand the challenges you face and the goals you’re striving for. Your success–whatever that looks like–is our north star

Much like a missing piece to a puzzle, we seamlessly fit into your team to tackle challenges and accomplish goals together.

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Services

Across all of our capabilities, we develop the strategy and execute the plan, seamlessly

Work

rem beauty logoMeyerSound logoBlue Shield of California logoCivitas Logozimmer logoMeaningSphere logoMagoosh logoNeurotrack logoC4BH LogoForma logokindred at home logoBee Downtown logoManifestMedex logovintage souls logoProto101 logoBlue Path logocheckr logoLanes logoChegg Skills logoElation logo
rem beauty logoMeyerSound logoBlue Shield of California logoCivitas Logozimmer logoMeaningSphere logoMagoosh logoNeurotrack logoC4BH LogoForma logokindred at home logoBee Downtown logoManifestMedex logovintage souls logoProto101 logoBlue Path logocheckr logoLanes logoChegg Skills logoElation logo
rem beauty logoMeyerSound logoBlue Shield of California logoCivitas Logozimmer logoMeaningSphere logoMagoosh logoNeurotrack logoC4BH LogoForma logokindred at home logoBee Downtown logoManifestMedex logovintage souls logoProto101 logoBlue Path logocheckr logoLanes logoChegg Skills logoElation logo
rem beauty logoMeyerSound logoBlue Shield of California logoCivitas Logozimmer logoMeaningSphere logoMagoosh logoNeurotrack logoC4BH LogoForma logokindred at home logoBee Downtown logoManifestMedex logovintage souls logoProto101 logoBlue Path logocheckr logoLanes logoChegg Skills logoElation logo

Driving lower-funnel results for a modern background check company through a targeted brand campaign

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Bringing brand and performance marketing online for an iconic professional audio brand

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Empowering members with life-changing health and wellness resources through a multi-channel engagement campaign

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Fueling growth for the future of sustainable primary care through an innovative EHR

Elation Health promo image

Supporting B2B growth efforts through branded sales enablement content creation

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Launching a celebrity makeup line and scaling full-funnel marketing efforts

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Driving growth for the information exchange connecting the Los Angeles healthcare community

Lanes

Helping a forward-thinking healthcare consulting firm effectively communicate their unique 360-degree perspective to the industry

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Scaling eCommerce for Seattle’s favorite sustainable clothing brand

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Team

We retain a strong core team that can be extended by our network of marketing experts and partners.

Jessica Betancourt

Jessica Betancourt

Jessica is equal parts creative and analytical - that’s what sets her apart as a marketing leader. These combined strengths have helped her succeed at global creative and media agency AKQA, in-house at SAP Concur, and running her own businesses. Jessica has helped drive impactful results for brands of all sizes and across several verticals with her big-picture thinking that is rooted in both tactical and strategic marketing background. No matter the project, she takes a balanced approach: galvanizing data whenever possible, while leaving room for creativity and intuition. She lives in San Francisco with her husband, and in her free time you’ll find her exploring the city with her dogs or taking dance classes.

Sarah Sanguinetti

Sarah Sanguinetti

Sarah is a collaborative and strategic marketing leader with over 10 years of experience at brands and consultancies. She excels in building relationships and guiding clients through their brand journeys, especially in the healthcare industry. A big-picture thinker, Sarah dives deep into clients’ needs to articulate organizational goals, whether that’s supporting growth goals for some of the nation’s largest healthcare organizations or helping a startup build their program from the ground up . Her vision for healthcare drives her to help clients contribute to a better future. Sarah enjoys family time with her kids and husband in Charlotte or on the North Carolina's beaches.

Kaitlyn Rebella

Kaitlin Rebella

Kaitlin has more than 15 years of experience building and executing award-winning strategic communications programs for brands across the nation. She has held both agency and in-house leadership roles for organizations such as Lyra Health, Elation Health, Blue Shield of California, Health Alliance Plan, the American Medical Association, BluePath Health, Osmind, The SCAN Foundation, Leader Dogs for the Blind and Microsoft. She is a skilled executive communications leader, strategist, project manager, and crisis communications and messaging expert with experience across enterprise software, healthcare, professional services, and not-for-profit sectors. In her spare time, she is a Court Appointed Special Advocate (CASA) for kids and teens in Michigan's child welfare system.

Adriana Kockel

Adriana Kockel

Adriana is a talented graphic and motion designer living in Montreal, Canada. She has over a decade of experience designing effective marketing materials for organizations in diverse industries. From professionally designed ads, presentations, and one-pagers to engaging social videos, Adriana's portfolio reflects her dedication to excellence. Beyond her design expertise, she excels as a communicator and collaborator, approaching every project with a team-oriented mindset to bring ideas to life. She has established a solid foundation for effectively communicating messages through visually appealing content. Adriana enjoys spending summers hanging out by the pool with family and friends, and winters making snow angels with her kids or exploring tropical destinations.

Olivia Prater

Olivia Prater

Olivia brings more than 10 years of marketing and communications experience to the Emphasis Team. She has spent her career working cross-functionally to thoughtfully manage complex marketing initiatives in fast-paced environments. Olivia specializes in leading B2B event marketing programs in the healthcare and technology industries, but also has deep experience in project management, public relations and copywriting. Olivia holds a Bachelor of Science in Journalism from Ohio University.Olivia lives in Columbus, Ohio with her husband, golden retriever and two cats. Outside of work, she enjoys cooking the latest Alison Roman recipe, planning her next trip, and enjoying a glass of red wine with friends and family.

MuntazarTajaldeen

Muntazar Tajaldeen

Muntazar is a paid media campaign expert. He navigates the marketing landscape with a strategic lens, always zoomed out enough to see the grand scheme, yet detailed enough to spot the hidden gems.. Throughout his career, he’s led go-to-market strategies and product launches, significantly boosting growth and velocity for brands acoss verticals. At Emphasis Media, he skillfully manages paid media campaigns across video, paid social, search and more, driving substantial revenue growth and enhancing cost efficiency for clients. His approach to marketing isn’t just about connecting the dots; it’s about drawing the whole map. In his spare time, you’ll find him enjoying the outdoors with his wife and two little ones.

Josh Slodki

Josh Slodki

Joshua Slodki is a senior digital marketing and analytics expert with over 20 years of experience in the digital marketing industry. Josh has led digital marketing strategy and measurement in key verticals of ecommerce, energy, SaaS, and more. Their professional experience includes digital marketing strategy, web analytics strategy & implementation, marketing analytics automation, holistic search optimization strategy (paid search + SEO), conversion rate optimization (CRO), and marketing database analytics. In short, Josh helps our clients understand the business value across digital channels and how to optimize their performance and ROI. In his past in-house, agency, and consultant experiences, Josh has solved digital marketing challenges for TurboTax, Petco, Expedia, CPO Commerce, and more.

Jeff Potts

Jeff Potts

With over 25 years of design and development experience in both small and large agencies, Jeff has successfully managed the intricate visual and creative demands of numerous Fortune 500 companies and startup entrepreneurs alike. His skills include advanced proficiency in WordPress, JavaScript and PHP programming, custom theme and plugin development, and strategic SEO analysis.

Abigail Phillips

Abigail Phillips

Abigail is a seasoned CRM and email marketing expert with a diverse background spanning industries such as fashion and beauty, energy efficiency, sports and fitness, and B2B with many international companies, from North America to Europe. She has spent her career optimizing customer journeys, increasing customer retention and driving revenue through email marketing. After 10 years living abroad in Europe, Abigail now lives on the east coast of Canada in Halifax, Nova Scotia. She still loves traveling and spending time with friends and family.

Shelby Williamson

Shelby Williamson

Shelby is a brand strategist and writer living in Brooklyn, NY. She has served as the strategic partner for clients across a variety of industries and business challenges at advertising, branding, and marketing agencies from coast to coast. She has extensive experience leading all kinds of brand strategy efforts including positioning, architecture, communications planning, campaign development, research initiatives, and more. She brings these strategies to life through messaging, content, and copywriting. In her work, she connects dots to craft brand experiences that are strategically grounded and creatively inspiring. When she’s not helping teams establish their brand in the world, she’s probably perusing a book shop, traveling to a new city, or hanging out with her long-haired dachshund, Ham.

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