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Emphasis Media has done an incredible job supporting our team. They’ve provided tailored consulting services, getting to know our priorities and preferred approach, while also offering targeted feedback elevating our communications strategy. We truly appreciate their services, it’s been a real joy working with them!
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Shruti Kothari
Emphasis stepped up to provide our team with professional, well-managed design services as an extension of our internal team—allowing our division to move faster and take bigger swings. Their working process is highly iterative and collaborative, and I'd recommend to other go-to market leaders.
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Jack McDermott
Emphasis Media manages our website and all of our marketing and communication materials and always delivers quality content on time. Their healthcare knowledge is beneficial, making it easy to quickly develop materials, PR, blogs, etc. Our brand recognition has increased substantially in the time we have worked with them.
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Ali Modaressi
Emphasis Media seamlessly stepped in as an interim marketing team, driving payer and provider engagement initiatives. They played a critical role in the development of our messaging architecture and content strategy. Their full-funnel marketing strategy and lead generation support proved invaluable to our organization, delivering outstanding results and elevating our marketing efforts to new heights.
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Sarita Choy
Emphasis Media enhanced our digital media strategy, promptly providing tangible results. The team is smart, creative, and easy to work with. They add great value and have become an extension of our in-house team. Meyer Sound recommends Emphasis Media to any business seeking to strengthen their digital media strategy in a measurable way.
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Meyer Sound team
Emphasis Media has been a valuable thought partner in our work to improve healthcare and social service delivery in California. The team brings creative ideas, delivers high-quality products, and is mindful of deadlines and timelines. We highly recommend their professional, thoughtful and insightful team to those looking for support with communications, social media, and promotion.
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BluePath Health team
We relied on Emphasis Media for branding and design requests with tight deadlines. We were blown away by the work that was delivered every time. Their team is incredibly easy to work with and will continue to be a trusted parter of ours.
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Emily Moore
We needed a holistic marketing strategy and Emphasis Media more than delivered. We saw an immediate improvement in our campaign performance, traffic and conversion! They create on-brand assets that capture our mission and values, and resonate with customers. We highly recommend Emphasis Media for their high quality service and ability to drive results.
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Liyin Kok
The Emphasis Media team is the best agency partner I’ve ever worked with! They have become an extension of our internal team and are committed to great work, providing strategic guidance and all-hands on deck support for our team. I’m consistently impressed with the channel expertise, rationale and media execution from the Emphasis Media team.
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Megan Schertz
Emphasis was founded in 2021 by Jessica Betancourt and Sarah Sanguinetti, and remains proudly founder-led.
Drawing from our collective experience in marketing–across agencies, brands, and consultancies– we work with healthcare and purpose-driven organizations to offer boutique, personalized service with the kind of scalability and impact you’d expect from a large agency.
We work flexibly and efficiently, able to adapt to this fast-paced world, bringing order to the marketing process
We utilize data and listen to our gut in equal measure, every step of the way, because marketing is both art and science
We build plans that foster and prioritize sustainable growth, thinking long-term and big-picture for your brand’s bright future
We value relationships, seeking to deeply understand the challenges you face and the goals you’re striving for. Your success–whatever that looks like–is our north star
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Jessica is equal parts creative and analytical - that’s what sets her apart as a marketing leader. These combined strengths have helped her succeed at global creative and media agency AKQA, in-house at SAP Concur, and running her own businesses. Jessica has helped drive impactful results for brands of all sizes and across several verticals with her big-picture thinking that is rooted in both tactical and strategic marketing background. No matter the project, she takes a balanced approach: galvanizing data whenever possible, while leaving room for creativity and intuition. She lives in San Francisco with her husband, and in her free time you’ll find her exploring the city with her dogs or taking dance classes.
Sarah is a strategic and collaborative marketing leader with over 10 years of experience working with brands and consultancies, particularly in the healthcare sector. She excels at building strong relationships and guiding clients through their brand journeys. Whether supporting growth for some of the nation’s largest healthcare organizations or helping a startup build its program from the ground up, Sarah's big-picture thinking focuses on measurable omni-channel marketing, growth strategies, and PR. Passionate about a better healthcare future, Sarah enjoys spending time with her kids and husband in Charlotte or on North Carolina’s beaches.
Kaitlin has more than 15 years of experience building and executing award-winning strategic communications programs for brands across the nation. She has held both agency and in-house leadership roles for organizations such as Lyra Health, Elation Health, Blue Shield of California, Health Alliance Plan, the American Medical Association, BluePath Health, Osmind, The SCAN Foundation, Leader Dogs for the Blind and Microsoft. She is a skilled executive communications leader, strategist, project manager, and crisis communications and messaging expert with experience across enterprise software, healthcare, professional services, and not-for-profit sectors. In her spare time, she is a Court Appointed Special Advocate (CASA) for kids and teens in Michigan's child welfare system.
Adriana is a talented graphic and motion designer living in Montreal, Canada. She has over a decade of experience designing effective marketing materials for organizations in diverse industries. From professionally designed ads, presentations, and one-pagers to engaging social videos, Adriana's portfolio reflects her dedication to excellence. Beyond her design expertise, she excels as a communicator and collaborator, approaching every project with a team-oriented mindset to bring ideas to life. She has established a solid foundation for effectively communicating messages through visually appealing content. Adriana enjoys spending summers hanging out by the pool with family and friends, and winters making snow angels with her kids or exploring tropical destinations.
Olivia brings more than 10 years of marketing and communications experience to the Emphasis Team. She has spent her career working cross-functionally to thoughtfully manage complex marketing initiatives in fast-paced environments. Olivia specializes in leading B2B event marketing programs in the healthcare and technology industries, but also has deep experience in project management, public relations and copywriting. Olivia holds a Bachelor of Science in Journalism from Ohio University.Olivia lives in Columbus, Ohio with her husband, golden retriever and two cats. Outside of work, she enjoys cooking the latest Alison Roman recipe, planning her next trip, and enjoying a glass of red wine with friends and family.
Muntazar is a paid media campaign expert. He navigates the marketing landscape with a strategic lens, always zoomed out enough to see the grand scheme, yet detailed enough to spot the hidden gems.. Throughout his career, he’s led go-to-market strategies and product launches, significantly boosting growth and velocity for brands acoss verticals. At Emphasis Media, he skillfully manages paid media campaigns across video, paid social, search and more, driving substantial revenue growth and enhancing cost efficiency for clients. His approach to marketing isn’t just about connecting the dots; it’s about drawing the whole map. In his spare time, you’ll find him enjoying the outdoors with his wife and two little ones.
Kayla is a certified conversion copywriter specialized in website and email copy for health brands. Since 2017, she’s worked with companies at all stages — from startups to industry leaders like Flo Health Inc., Palta, and HelloBetter. Using a data-driven approach, she crafts strategic messages that turn casual visitors into happy customers. She aims to empower people on their health journey and help brands make the world a healthier, happier place. Beyond health, she has experience writing in the SaaS, edtech, and e-commerce industries. Originally from the Bay Area, Kayla spent 10 years in Europe and now travels the world as a digital nomad with her husband.
Joshua Slodki is a senior digital marketing and analytics expert with over 20 years of experience in the digital marketing industry. Josh has led digital marketing strategy and measurement in key verticals of ecommerce, energy, SaaS, and more. Their professional experience includes digital marketing strategy, web analytics strategy & implementation, marketing analytics automation, holistic search optimization strategy (paid search + SEO), conversion rate optimization (CRO), and marketing database analytics. In short, Josh helps our clients understand the business value across digital channels and how to optimize their performance and ROI. In his past in-house, agency, and consultant experiences, Josh has solved digital marketing challenges for TurboTax, Petco, Expedia, CPO Commerce, and more.
With over 25 years of design and development experience in both small and large agencies, Jeff has successfully managed the intricate visual and creative demands of numerous Fortune 500 companies and startup entrepreneurs alike. His skills include advanced proficiency in WordPress, JavaScript and PHP programming, custom theme and plugin development, and strategic SEO analysis.
Abigail is a seasoned CRM and email marketing expert with a diverse background spanning industries such as fashion and beauty, energy efficiency, sports and fitness, and B2B with many international companies, from North America to Europe. She has spent her career optimizing customer journeys, increasing customer retention and driving revenue through email marketing. After 10 years living abroad in Europe, Abigail now lives on the east coast of Canada in Halifax, Nova Scotia. She still loves traveling and spending time with friends and family.
Shelby is a brand strategist and writer living in Brooklyn, NY. She has served as the strategic partner for clients across a variety of industries and business challenges at advertising, branding, and marketing agencies from coast to coast. She has extensive experience leading all kinds of brand strategy efforts including positioning, architecture, communications planning, campaign development, research initiatives, and more. She brings these strategies to life through messaging, content, and copywriting. In her work, she connects dots to craft brand experiences that are strategically grounded and creatively inspiring. When she’s not helping teams establish their brand in the world, she’s probably perusing a book shop, traveling to a new city, or hanging out with her long-haired dachshund, Ham.
Rylee is a skilled graphic designer based in Charleston, South Carolina, bringing over a decade of experience in crafting impactful marketing materials across various industries. Her portfolio showcases a range of expertly designed assets, from compelling presentations and engaging event materials to dynamic social media content and polished website designs.
Rylee loves immersing herself in captivating books, enjoying the cozy ambiance of pumpkin-scented candles year-round, and maintaining a perpetual “fall” vibe in her daily life.
Victoria is an accomplished Project Manager and Senior Scrum Master with a proven track record of success across diverse industries. With over 10 years of experience in digital strategy, agile project management, and creative strategy, she has consistently delivered digital and physical product launches and campaigns for renowned companies such as Weightwatchers and Target. Victoria's expertise spans e-commerce, healthcare, food, hospitality, fashion, and sustainability, where she has demonstrated a keen ability to review project goals, optimize business processes, and implement innovative solutions. On the weekends she loves spending time with friends, cooking and eating good food, hiking with her dog and husband, and finding new places to visit around the Bay Area.
Reach out for more information about our capabilities, case studies, pricing and agency partnerships
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